It’s the details. The authors highlight how enterprises in finance, manufacturing and pharmaceuticals industries are using digital to gain strategic and competitive advantage. With the help of studies of more than 400 global firms, including Asian Paints, Caesars Entertainment, Codelco, Lloyd Banking Group, Nike, Burberry, and Pernod Ricard, the authors explain the successful transformation in a concise, two-part framework. The rewards? Paul J. H. Schoemaker is the founder of Decision Strategies International. More info. Solve IT challenges later on. Search within book. Using dozens of case studies and his own experience, the author shows how digital transformation can be successful, and not an existential threat. Why should you read this book? Many of his articles have been published in magazines and blogs. Yes, the “devil is in the details.” as he enumerates in the book. Jonathon R. Copulsky is a retired Principal of Deloitte Consulting LLP. Buy Hardcover Book. Helmut Krcmar. During his extensive 27-year-old career at Procter & Gamble, he ran IT and GBS across all global regions. Framework digital transformation - Die preiswertesten Framework digital transformation verglichen! Chapters Table of contents (23 chapters) About About this book; Table of contents . David Rogers, a pioneer in digital business strategy and digital transformation, wrote this book to address two crucial questions: This book was written before the pandemic; hence, it does not consider the effect of the COVID-19 pandemic and the speed at which businesses had to react to it. Through this book, the author guides you to learn the best ways to utilize these technologies in driving digital transformation. Business owner, an executive, or a manager of people looking to adopt digital transformation in their organization. You’ll also receive some of our best posts today. He has more than three decades of international business experience in the US, Asia, and Europe. Thomas Hess stellt mit seinem Buch wahrlich die Leitplanken für das Management digitaler Transformationsprojekte auf. Gerald C. Kane is currently designated as a professor of Information Systems at Boston College. Thanks to this approach, you are deemed to end up with higher profits, more growth, and longevity for your organization. The Digital Transformation Playbook: Rethink Your Business for the Digital Age by … David is known for his pioneering work on digital transformation. Eine Vielzahl von Fähigkeiten ist notwendig, um digitale Technologien zu erschließen. By changing the company culture to be more agile, risk tolerant, and experimental, your organization can compete with digital disruption. However, if you wish to dig deep, this write-up has been written specifically for you. Get your metrics right, and then use your digital data for maximum value for everything from R&D to CRM to social media marketing! Based on a decade of research, teaching at Columbia Business School, and consulting for businesses around the world, the author shows how pre-digital-era companies can reinvigorate their game plans, capture the new digital opportunities and rethink their underlying assumptions in five domains of strategy: customers, competition, data, innovation, and value. My professional scepticism aside, in recent years I have read many books on the topic and 4 of them stand out. Front Matter . PDF. Everyone wishes to learn more about digital transformation. First is Digital Transformation Playbook by David L Rogers. The authors explain how digital technology revolutions in the past 50 years have resulted in a new competitive landscape. He delivers keynotes at conferences across the globe on digital transformation and its impact on emerging technologies. His specialization lies in technology management, digital transformation, and artificial intelligence (AI). In this book, you’ll learn digital transformation has become a necessity with the widespread threat of disruption. Why should you read this book? Drawing upon four years of research, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce, the authors introduce the concept of digital maturity and how every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.”. This book highlights the “digital capability model” of 12 mega capabilities and 77 capabilities. Books. Garth R. Andrus works as a Principal at Deloitte Consulting LLP. Gerhard Oswald, Helmut Krcmar. Highlighting real-world examples from Adobe, MasterCard, and Amazon, the author’s describe how to allocate the scarce resource of attention, how to detect weak signals and separate them from background noise, and how to respond strategically before competitors do. Business turbulence has become the new normal and a company’s survival depends on vigilant leadership that anticipates threats, spots opportunities, and acts quickly when the time is right. He has been building technology from mainframe databases to AI systems deployed on cloud computing. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. With so many strategies for overcoming digital transformation, there is truly something for everyone in this list of top 8 digital transformation books available on Amazon. All businesses looking to adopt digital transformation in their organizations. As a former vice president of IT and shared services for Procter & Gamble, the author outlines why digital transformation fail. Why should you read this book? However, this era is over and understanding the disruptive forces at play today is more important than ever. Didier Bonnet works as a Senior Vice-President at Capgemini Consulting. Edward and Paddy identify why healthcare is at an inflection point and how a digital transformation benefits all. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. His recent research is focused on digital transformation in big data, the Internet of Things, omnichannel shoppers, customer data sharing, and digital marketing in the COVID era. up. Digital Transformation is a top-priority read for CEOs and boards in every large organization in the world.” —Rich Karlgaard, Publisher and Futurist, Forbes “Digital technology is changing the world with breath-taking speed. This book works as a useful guide for surviving digital disruptions that are not merely about technology but also about organizational changes needed to take advantage of technology’s full potential. Pages I-VII. However you define the term, here are 10 books to help you get started on leading digital transformation at your company. This book will make you think hard about how your company can compete, function, and drive a new generation of business capabilities in the modern era of digital transformation. However, digital transformation can be defined as the integration of digital technology into all areas of a business. Through these examples, the author tries to describe the best way to distribute the scarce resource of attention, detect weak signals, separate them from background noise, and strategically respond before competitors have a chance to do it. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. A meme recently went viral in the wake of the pandemic, which suggested that COVID-19 is leading digital transformation initiatives within businesses, instead of CTOs and CEOs. By altering the company culture to be more agile, risk-tolerant, and experimental, your organization stands a chance to compete with digital disruption. The author argues digital transformation is not about updating your technology but about upgrading your strategic thinking. 1. According to David, the problem is that businesses often do not have a playbook to rely upon to comprehend and address the competitive challenges of digitization. Before we look further into these books, I would like to divert your attention to a more important issue. With the help of dozens of case studies and enumerating his own experiences divided into five parts, the author showcases how to make the digital transformation a considerable success. The books that I have mentioned here offer a wide range of insight for CTOs, CEOs, executives, business owners, industry leaders, and legacy companies. When you write a book on Digital Transformation, you might be lucky enough to get invited to speak abroad every now and then. Here’s a collection of digital transformation books from a technology, organization, product, and strategic perspective for the CIO, digital marketers, and CTOs. After accumulating all this information, they have introduced the concept of digital maturity and the need for every organization to understand its “digital DNA” to stop “doing digital” and start “being digital.”. CIOs who wish to lead innovatively in today’s digital economy. Manufacturing, pharmaceuticals, financial services, etc. Digital transformation is rarely just about IT. Westerman and McAfee - both MIT and Bonnett of Capgemini Consulting illustrate the principles and practices resulting in successful digital transformation. Most of the digital transformation books concentrate on digitally native companies to demonstrate success. In other words, he knows what works and what doesn’t. His expertise revolves around blogging, website content writing, press releases, infographics, eBooks, etc. In this book, you’ll take steps toward becoming a “digital master,” no matter what organization or industry you are in. Why should you read this book? Today, there is a need for a new digital operating model. Sorry, your blog cannot share posts by email. David Rogers is a faculty member at Columbia Business school, which is globally recognized for its digital strategy. This book is ideal for those who are ready for new roles as technology coaches. By concentrating on both people and processes of an organization, you can respond swiftly to digital disruption. This book on Digital Marketing Analytics will help you deal with analytical problems, learn what data to track, and how to implement a system that’ll help you or your team to move from data to decision, action to results. These books will broaden your understanding of the customer journey, global markets, and more. Authors: George Westerman, Didier Bonnet, and Andrew McAfee. By: David Rogers Release: April 5, 2016. Whether you like the term or not, their is still truth behind the term. Digital marketing insights and perspectives, Some leaders feel the very term “digital transformation” has become so widely used. Strategic Digital Transformation Book Get 20% off with code SOC20. In case a solution cannot be achieved in a year, don’t go for it. This playbook will work as a guide for leaders who are serious about digital transformation. If you have been charged with leading your company’s digital transformation, the pressure has become intense and the correct path forward unclear. It involves organizational changes that are required to maximize the utilization of technology. Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead, Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to email this to a friend (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Tumblr (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Pocket (Opens in new window), Author and business futurist Greg Verdino, See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence (Management on the Cutting Edge), Digital Transformation: Survive and Thrive in an Era of Mass Extinction, The Technology Fallacy: How People Are the Real Key to Digital Transformation (Management on the Cutting Edge), MicroMarketing: Get Big Results by Thinking and Acting Small, Leading Digital: Turning Technology into Business Transformation, The Digital Transformation Playbook: Rethink Your Business for the Digital Age, Driving Digital Strategy: A Guide to Reimagining Your Business, Driving Digital: The Leader’s Guide to Business Transformation Through Technology, 77 Building Blocks of Digital Transformation: The Digital Capability Model, Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World, Leveraging Digital Transformation: Proven Leadership and Innovation Strategies to Engage and Grow Your Organization, 15 of the best digital marketing certifications to take in 2021, 10 of the best branding books to read in 2020, 10 of the best sales books to read in 2020, 10 of the best digital transformation books to read in 2020, 10 of the best personal branding books to read in 2020, 10 of the best content marketing books to read in 2021, The right way to Google yourself [infographic], Why you should get a digital marketing certification, How to optimize your LinkedIn profile: 10 steps you should take, 15 of the best content curation tools to save you time in 2020, 5 digital marketing strategies to successfully boost your blog, How to use Facebook Ads to reach new demographics, Reasons why you should boost your website page speed [infographic], 5 creative lead generation tactics to explore now, User experience mistakes to avoid to improve conversions, The impact of technology on digital marketing, The rise of the COVID-preneurs: why start a business during a pandemic? 4 must-read digital transformation books for leaders. He assisted in creating a multi-billion dollar best-in-class operation. Rogers has delivered workshops for executives in thousands of companies, including Google, Citi, Unilever, GE, Toyota, Cisco, HSBC, SAP, Pizza Hut, Rock Café, Telstra, Kohler, Saint-Gobain, among others. Die Welt verändert sich rapide – „Industrie 4.0“ und die digitale Transformation. It will also help you know the best ways to eliminate the traditional constraints of scale and scope that have held your business for several years. Charakteristika digitaler Transformation. Effective digital transformation involves changes to organizational dynamics and the way the work needs to be done. This book is written to help you comprehend, strategize for, and compete in the digital playing field. The good news is you can get these digital transformation books on Amazon at a reasonable price. The company is building AI software for manufacturers, energy companies, the U.S. military, and other industries. This book shows you how to truly become a digital transformation guide at your organization and gives us all a roadmap for digital transformation success. This book contains real-life examples of reputed organizations like Adobe, Amazon, and Mastercard. It helps them anticipate threats, spot opportunities, and act faster when introducing digital transformation is right. He showcases how pre-digital era companies can reinvent their game plans, capture the new digital opportunities, and rethink their underlying assumptions in 5 different domains of strategy: customers, competition, data, innovation, and value. What would be the distinguishing factor between the businesses that manage to adapt to the digital world from those that do not? Vivek Asrani / November 18, 2020 | 13 Mins Read. Digital Transformation Playbook book. Order Book Now. A digital capability is an organizational capacity to produce intended and unique business outcomes by combining process, people, and technology. Third, What's your digital business model, by Weill and Woerner. He has written many articles and is frequently quoted in the press, including the Wall Street Journal, The Economist, and Financial Times. See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence (Management on the Cutting Edge) Author: George Day and Paul Schoemaker. In her witty style, the author defines the top ten skills and behaviors that need to be adopted by CIOs to become successful in an ever-changing landscape. List of Must-Read Digital Transformation Books Available on Amazon in the Year 2020 1. In this book, you’ll learn that digital disruption is about people. The entire focus on the research is on AI-Centric operating models, digital ecosystems, and the impact of AI and network effects on strategy and business models. Even though “digital transformation” will look different for every company, it can be hard to pinpoint a definition that applies to everyone. The author guides you how these technologies are driving digital transformation and provides a roadmap to size today’s opportunities. Building digital capabilities through rethinking and enhancing their business processes, customer engagements, and business models. Matthew has 20 years of experience in marketing and communications working in many industries such as financial services, technology, media, and entertainment. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Johnson & Johnson, ThyssenKrupp, and scores of leading B2B companies illustrate in this book how putting customers at the heart of digital transformation drives uncommon growth. Digital marketers and other major players in an organization. In this book, you’ll learn the building blocks of digital transformation and the approach to assessment and improvement of the digital capabilities to achieve successful digital transformation. According to him, digital transformation’s failure is not due to innovation or technological problems, but the real deal is in detail. George Westerman is a renowned Research Scientist at the MIT Sloan Center for Digital Business. The author shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations. George S. Day is the Professor and Senior Fellow of the Mack Institute for Innovative Management at the Wharton School of the University of Pennsylvania. Digital transformation is much more than merely about technology. bolster digital talent, develop innovative digital practices, and pilot emerging technologies. Search within book. Pages 1-1. The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Meine Mediathek. Read More. PDF. Part of the Informationsmanagement und digitale Transformation book series (INDITR) Download book PDF. Companies that utilize digital technologies to drive significant amounts of profit, productivity, and performance. This book contains the different tools you thrive for when digital advances intensify turbulence. With mobile, analytics, social media, sensors, and cloud computing, these technologies have fundamentally changed the business landscape. The author illustrates every strategy in this playbook with real-world case studies from Google, GE, and Airbnb. Post was not sent - check your email addresses! Tony Saldanha is the most sought after speaker and leader of our generation. Several of his writings have been featured in the HBR’s list of top ten articles of the year for three of the last four years. PDF. CEOs, CTOs, and key decision-makers in the organization. Andrew McAfee also works at the MIT Sloan Center for Digital Business as a Principal Research Scientist. He loves reading and writing. In this book, you’ll learn how to reinvent your organization around data, analytics, and artificial intelligence (AI) and how to remove the traditional constraints of scale and scope that has hold business growth back for years. The authors in this book argue that digital masters excel at two essential capabilities: They look to develop strong leadership capabilities to envision and drive transformation. The race is now on for everyone to become a digital enterprise. Erhalten Sie sofortigen Zugang zu mehr als 20 000 Zusammenfassungen der besten Business-, Führungs- und Sachbücher. The future of Bitcoin and 9 ways to improve it. The fact is, today, digital transformation has become the center stage attraction and has become the new trendy hashtag on LinkedIn. [infographic], ROI measurement: how to track your marketing campaign progress. Sofortiger eBook Download nach Kauf; Softcover 19,99 € Preis für Deutschland (Brutto) Softcover kaufen ISBN 978-3-658-27189-3 ... Scheerhorn unterstützt als Digital Catalyst große und kleine Unternehmen bei der erfolgreichen Bewältigung der digitalen Transformation. Pages I-XXVII. Was vermitteln die Rezensionen auf Amazon.de? Pages 3-15. It is also changing the makeup of our economy and forcing traditional companies to re-architect their operating models. Successful digital transformation leaders focus on much more than technology. Building Intelligent Enterprises by leveraging the emerging and next-generation technologies to accelerate the adoption of digital transformation The speed of innovation and emerging IT technologies are changing at a very fast pace and enterprises are eager to join the digital revolution so they can stand above the competition and succeed as the enterprise of tomorrow. CEOs and key decision-makers of an organization. Front Matter. While the entire globe is trying to combat coronavirus, businesses have been forced to shift to remote work and embrace the latest technologies to survive in these difficult times. Why should you read this book? The good news is that it provides a step-by-step guide for doing it. Earlier large organization CIOs used to work as traffic cops regulating the selection, execution, and use of Information Technology. Learn how to find new customers, establish relationships, and get real business results with micromarketing. He has so far written 11 books and has served on the University of Chicago and the Wharton School faculties. Before starting her own business, she worked as a Managing Director of the IT Leadership Practice at ZRG Partners. The authors have researched for more than four years. Chapters Table of contents (14 chapters) About About this book; Table of contents . … List of Must-Read Digital Transformation Books Available on Amazon in the Year 2020. Tony offers his valuable insights on digital transformation, especially internal business operations, to boards and CEOs of Fortune 500 companies. Kate Yuan (Lead Contributor) | November 09, 2020 . The authors shows how companies such as Enel, 3M, and the U.S. Department of Defense are applying these technologies to stunning results and thriving in today’s new digital age. This is a disappointing statistic as the reading habit is widespread among some of our generation’s most successful people. Vivek Asrani is working as a Senior Content Specialist at Acquire. Martha Heller is the Founder and CEO of Heller Search Associates, a recruitment firm specializing in executive IT placement. This book is ideal for digital professionals in IT, marketing and sales and those who are digital consultants and digital planners. He also held the positions of CEO and Chairman in the organization. In a clearly written book that combines market-tested experience and piercing insight, Tom Siebel provides leaders with the advice they need to guide organizations.” — Mark Harwardt, Andre M. Schmutte. In the Fourth Industrial Revolution where the lines between the physical, digital, and biological worlds are blurring, it is important to become the next Netflix, not the next Blockbuster. The author explains the phrase “going digital” is relevant for industries beyond tech, media, and entertainment. They surveyed more than 16,000 people and conducted interviews with managers at reputed companies like Walmart, Google, and Salesforce. Articles. He teaches marketing, branding, and marketing technology at Northwestern University. The author also explains how the collisions between AI-driven, digital, and traditional firms are reshaping industries. However, it gives its readers a different perspective on digital transformation. Schlüsselkompetenzen und -technologien sind zum Beispiel Software Engineering[6][7], Systems Engineering[7], IT-Sicherheit, Data Analytics[2] Big Data[7], Cloud Computing[2], usw. The term has become so broad, it has become unhelpful. Various reputed organizations like Airbnb and Microsoft have already showcased their research that AI-driven processes are more scalable than traditional techniques. Matthew Royse is the marketing director for Syntax, a leading global managed cloud provider for mission-critical applications. Content marketing can be defined as a marketing technique... Our website use cookies to provide you with a great experience   Learn more. The book intends to provide practical, tested, and reliable tools and ideas on the best ways to thrive on digital transformation. Karim R. Lakhani is currently designated as a Professor of Business Administration at the Harvard Business School. Front Matter. In this book, the author provides you with a five-stage model for executing a digital transformation. The author showcases the best ways to foster vigilance and agility throughout the organization. Why should you read this book? July 9, 2019 — C3.ai today announced the publication of CEO Thomas M. Siebel’s new book, Digital Transformation: Survive and Thrive in an Era of Mass Extinction, by RosettaBooks, with a foreword by former U.S. Secretary of State Condoleezza Rice. To become successful, the CEO must drive digital transformation from the top down. So, start a plan to do a cultural shift to embrace this latest technology in every sphere of your organization. Lead the transformation adopt digital transformation and provides a step-by-step guide for doing it intends to provide you a... Companies and industries recording of the digital transformation is much more than merely about technology essential! 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